Real estate is like walking up hill,
Or, pushing a big ball or rock up hill. When we first come into the business we are starting out walking straight up hill or at least it seems as though we are. We have no business and are wondering where to go to get it. As we continue to head up the hill we find out how out of shape we are. Huffing and puffing, struggling to even make it half way up the hill.
We listen to our office trainer and/or our mentor and go about doing what they suggest. Maybe, they tell us to exercise to make the walk a little easier. So we begin to farm a geographic area, work with FSBO's and expired listings. Maybe, we go to the office broker/manager and ask for some of those orphan files they have. Then the business slowly begins to get a little better and the walk is not a huge struggle. Hmm, we begin to think maybe this exercise isn't as bad as we thought it would be. As a matter of fact, as we get into shape we start to really get busy and then..........we stop exercising. We get out of shape again and lose momentum. The business starts to fall off and then it stops, OUCH.
Now we start this trek back up the hill, only this time the hill has a different path and those things that we used to do is harder and at times may not work at all. We find that now we have to do different exercises than before. We are finding things to be rougher than they were when we first came to this hill. We now have experience and insist that what we did before will work at the base of this hill. But, it doesn't now what? Do we change or do we keep on doing what we have been doing?
I would suggest that we take this last quarter of the year and look at our current business plan, if we have one, and make adjustments to finish the year with at least a closing and begin the new year with some business. Then, start work on your business plan for 2009. Let me encourage you to keep on exercising and maybe start a couple of new exercises to better your conditioning to make it to the top of the hill next year and stay there.
Don Rogers is a licensed REALTOR® in Missouri. I specialize in St. Charles County Missouri and have called O Fallon MO my home since 1993. If you are looking to buy or sell or you are relocating to the area and would like information about the St Charles County MO area do not hesitate to give me a call at 314-954-6775 or if you would prefer to send me an email.